About

Recognizing the underutilisation of behavioural data, our three founders embarked in 2012 on the development of an ambitious technological platform. Based on statistic and semantic analysis, it enables the transcription of web users browsing patterns to provide advertisers with predictive data. Sirdata has been pursuing for 5 years its ongoing search for innovation by developing a continuous stream of advanced technologies.

Benoît Oberlé

Benoit, CEO, is a born entrepreneur. He founded Sirdata in 2012 after 15 years’ experience in the digital industry with the observation that data collection and processing facilitated by advanced algorithms is the foundation of the digital economy and the key to consumer understanding.



Julien Trani

Julien, CSO, is a passionate expert in Adtech and Web marketing. He founded in 2008 a company dedicated to websites monetisation, prior co-founding Sirdata in 2012 and initiating significant partnerships with strategic publishers. Julien has previously worked in the digital industry within key players in affiliation, agencies and mobile services.


Rémi Demol

Rémi, CTO, is founder of several high tech companies. He created and oversees the research and development of Sirdata drawing upon his technical expertise to further improve the company’s technological solutions. Rémi Demol has served as CTO in firms specialized in computer programming and mobile services.



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Personal Data

Sirdata takes consumer’s privacy very seriously and complies with all applicable laws and regulations. Our particular model is privacy friendly, and does not collect or store any sensitive data in its process.