THE DATA EXPERTISE FOR TARGETING
Thanks to its proprietary statistical and semantic analysis technology, Sirdata responds to any targeting need, whether cookie or not cookie based.
Sirdata allows advertisers and brands to target qualified cookie audiences that respect end users’ wishes. These audiences are created according to the web pages visited by the users of its network of partners. Sirdata detects their appetite according to their online behavior, in order to score in real time their levels of intention and then interest in a product or service.
This know-how allows the company to create unique audience segments available on all market platforms.
This technology, now available in its cookie-free version, enables publishers to anticipate the drop of revenues linked to cookies. It makes them save time in the categorization of their content pages and to have a secure and stable source of revenue in a digital context still uncertain.