Translated from original publication.
“Ambitious, the General Data Protection Regulation still suffers from a “readability” lack. However, it represents a highly symbolic advance, so much so that the EU regulation could become an international reference.”
An article written by Journal du Geek
’s editorial staff and where the companies point of view has been solicited.
Benoît Oberlé has moderated an IAB France workshop with Transparency and Consent Framework experts on V2 changes. Coming both from a legal and technical ground – and including Publishers, the experts explained the evolutions made around T&C, an unique initiative and tool to help compliancy, and that is on a voluntary basis adoption
. Finer and more precise purposes, new technical adjustments, stronger publisher involvement, more ergonomic interface have been explained.
The workshop made an update on Consent Management Platform’s adoption | An update on users’ understanding of GDPR | Evolution of the framework following adtech and publisher requirement, better information to public…
If you wish to access the french presentation workshop
IAB France has published its first “Data Guide” which presents a simple approach of various data typologies, their uses for digital campaigns. What is datum? What campaign goals does it meet? What are the uses? Tendencies ?
Sirdata has contributed with other players in the digital ecosystem to the development and publication of this guide.
This guide is in french for now, freely accessible and has been published in specialized magazines : Offre Media, Ratecard, Adexchange as well as the Publicis Media Newsroom.
Access french version here.
Ramp up, a key event on data, digital innovations, customer understanding in US, launched in France for the first time. Sirdata and its teams have contributed, and participated as a partner. The partners of this first Ramp Up edition : Numberly, Sirdata, Armis, Index Exchange, Foodlab by Carrefour, Kick Bot.
Intervened Cédric Villani, Mathematician, Arnaud Bohelay – Procter & Gamble, Fernando Machado – Burger King, Amélie Oudéa Castera – Carrefour, Virginie Fauvel – Euler Hermes, Lubomira Rochet – L’Oréal as well as various experts around Privacy issues.
Sirdata’s taxonomy (audience segments, buying intentions, interests, life events, sociodemographic data, buyer personas…) is now available natively within Smart as well as Verizon Media.
IAB France published a “Guide on programmatic traceability”. This guide in french for now can be helpful to advertisers, agencies and publishers who want to better understand the programmatic ecosystem.
Sirdata has contributed with other players in the digital advertising sector.
To access the complete guide : Access complete Guide
The facts | why choose consent rather than legitimate interest | Lessons & Benefits for 2018 | what’s up for tomorrow ?
The professional letter “tracks & facts Data Alchemist
” is sent to professionals evolving in the marketing and advertising sector – Publishers, sell-side and buy-side, technological stacks, brands.
Read more +
On the french TV set “Pragmatic by Ratecard” – Sirdata’s Founder makes the point on Sirdata’s business development, semantic and scoring technology, and on new services towards agencies, medias, brands.
Benoît Oberlé, Sirdata’s President spoke alongside Emmanuel Parody, publisher of Mind Media and General Secretary of the Group of Publishers for Online Services (GESTE), Marie-Hélène Tonnellier, Associate Lawyer of Latournerie, David Lacombled, President Villa Numeris, Senator Jérôme Bignon. The discussions were about the challenges to overcome for European based companies facing the various regulations and their impact on innovation for European publishers.
Read Minutes +
Find the Sirdata audiences (panel, socio-demographic, purchase intention, interests…) within Quast | AdUX
has awarded two seals to Sirdata “Approved Status Registered CMP (CMP ID 92) and Approved Status Registered Vendor” (Vendor ID 53). The company, which has been committed to value adoption to the Transparency and Consent Framework (TCF) since the GDPR entered into force, is the first T&C participant to display the dual status of approved CMP and Vendor on its website.
“Translation from original content published by LineUP 7 team in February 2019”
, LineUP 7
a french based marketing technology agency and Dataiku
spoke around three topics towards LineUP7 #Datacommunity : behavioral data collection – in the strictest respect of the legal and regulatory framework, insight understanding, modeling.
The Kantar group has several entities. Sirdata was received by french Kantar Media teams
on its activity and links with the group on February 15th. Another workshop with Station K by Kantar-Research
, data and insight consultancy company was held on October 11th.
Sirdata initiated and took part in this technical workshop organized by IAB France at Le Bon Coin. A workshop opened to all players agencies, brands, media, content producer. Benoît Oberlé who co-leads the IAB France Privacy taskforce and other experts spoke about this technical and organizational mean, the policies to be respected as well as the evolutions in discussion or coming up….
+ Access Presentation (FR)
Extract “…The European General Data Protection Regulation offers the opportunity for brands to sign a New Deal with their consumers around the respect of privacy, and thus creates new opportunities…”
– Benoît Oberlé shares his point of view with french based Marketing Magazine N° 212.
, Publicis Media
, contributed to this morning meeting with both the students of the Panthéon Assas Master II and the professionals – around 150 participants. For presentations, please contact the french Institute for Research and Advertising Studies (IREP). The topics were the following : Data economical value for Brands | Regulations : how did a french startup adapt | Data checking on databases | First and Second party | The persona is dead, long live the Data persona | Drive to store | AI in advertising.
The ADTECH CLUB # Session 15, invited Benoît Oberlé for a fireside chat. The discussions were on consent management, on compliance tools such as CMPs, on consent collect, and on ad revenue impact. Sirdata spoke alongside Didomi, Lagardère Active. DPO’s, Revenue Management Managers had been invited to this session.
Sirdata has data at heart. In other words, the company felt GDPR effects. How did she adapt ? How have the advertisers and publishers reacted ? What are the next steps ? We interviewed its President, Benoît Oberlé, also IAB France board member and task force privacy co-leader.
DATA FESTIVAL 2018 – Sirdata had initiated the creation of this Parisian event in 2017 to push up awareness on data marketing. Various round tables were organised in the afternoon. Sirdata was invited to speak with Equancy
, Dentsu Aegis Media
, Prisma Media
on this topic “Are Digital Media taking back control – how?”.
The IAB France publishes a guide whose aim is to help assess its compliance with the European General Data Protection Regulation. Sirdata has contributed with other digital advertising players.
Access (FR) +
The entry into force has led to an increase in the adoption of compliance support tool such as Consent Management Platforms (CMP). That of Sirdata is quoted as well as others within this investigation written by. Mind Media
Read + (FR)
The Digital Benchmark, powered by EBG
, quotes Sirdata alongside other players as a compliance support tool. Compliance tools, like “CMP”, their adoption will be discussed at the Digital Benchmark Berlin 2019.
While Dmexco 2018, key decision makers have been interviewed. These interviews had to be short and summarize key takeaways. This Digital Trade Show’s purpose is to initiate or conclude business opportunities with international partners. Timing is short. Sirdata took the challenge !
Access video +
Dmexco Cologne (Digital Marketing Expo & Conference) remains with Cannes Lions in Europe one of the key fairs for the MarTech ecosystem. The event offers a privileged time to consolidate or initiate customer opportunities, on the buy-side or sell-side.
In only two marathon days, publishers, broadcasters, agencies, trading desk, software companies showcase their latest innovation. Sirdata, whose wish is to develop within the European market and with international partners, naturally chose to return to Hall 6, the key hub of the show.
Sirdata has been certified by the accredited organisation ePrivacy GmbH on its compliance with the GDPR. The ePrivacySeal EU certification is recognised in the AdTech market based on a set of technical and legal criteria, that demonstrates conformity of digital solutions and products to the new European regulation.
April 3rd, IAB France held her General Assembly and a new board has been elected as well as new commissions. Benoît Oberlé – Sirdata – joins the Board.
Do you speak data, programmatic, advertising ? Sirdata figures in this publication directed by Professor Vincent Ballusseau, and Jean Allary, strategic planner at Artefact. The main topic “Advertising in the data Era”. Other experts : brands, agencies have shared their expertise to help each person to understand this sector. Data and advertising : what do you master ? I use data to increase the performance of my digital advertising. I automate some of my display investments through platforms. This publication being in french, it can help you to master ecosystem acronyms.
Marketers globally are facing a dilemna. Despite the continued growth of digital advertising, the increasing sophistication of programmatic technology and more customer insight than they have ever had, the effectiveness of their digital campaigns has stagnated.
Only by intelligent data processing can businesses be confident their sales and marketing efforts are reaching the right audience at the right time, says Harvey Sarjant, UK MD for TechNative.
Using data to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers, drive inventory revenue and improve the user experience, says Paul Barnard, Media Director for Whats New in Publishing.
The key to converting potential customers to actual customers requires ensuring your marketing messages reach them when they are ready to buy
your product or service. Sirdata’s Harvey Sarjant reveals the route to using your customer data more intelligently to reach your audience in the
right place at the right time.
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process.
Digital advertising is being held back by the current siloed approach to consumer data, which is failing to give marketers a complete picture of the customer journey, writes Harvey Sarjant of Sirdata.
AB Tasty, all-in-one and expandable conversion optimization platform and Sirdata, third party data collecting and processing platform, announce their connexion.