News


SEMANTICS AT THE HEART _ APRIL 5, 2019

On the french TV set “Pragmatic by Ratecard” – Sirdata’s Founder makes the point on Sirdata’s business development, semantic and scoring technology, and on new services towards agencies, medias, brands.
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DIGILEX ROUND TABLE – ISSUES AROUND EPRIVACY _ APRIL 4, 2019

Benoît Oberlé, Sirdata’s President spoke alongside Emmanuel Parody, publisher of Mind Media and General Secretary of the Group of Publishers for Online Services (GESTE), Marie-Hélène Tonnellier, Associate Lawyer of Latournerie, David Lacombled, President Villa Numeris, Senator Jérôme Bignon. The discussions were about the challenges to overcome for European based companies facing the various regulations and their impact on innovation for European publishers.
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QUAST BY ADUX COMMUNICATES ON ITS NEW VIDEO AND NATIVE OFFER THAT INTEGRATES SIRDATA’S TARGETING CAPABILITIES FOR MORE EFFICIENT ADVERTISING CAMPAIGNS _ MARCH 21, 2019

Find the Sirdata audiences (panel, socio-demographic, purchase intention, interests…) within Quast | AdUX.

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IAB FRANCE : “SIRDATA GROUP RECEIVES TWO SEALS FROM IAB EUROPE” _ MARCH 5, 2019

IAB EUROPE has awarded two seals to Sirdata “Approved Status Registered CMP (CMP ID 92) and Approved Status Registered Vendor” (Vendor ID 53). The company, which has been committed to value adoption to the Transparency and Consent Framework (TCF) since the GDPR entered into force, is the first T&C participant to display the dual status of approved CMP and Vendor on its website.
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IMMINENT IMPACT – CHANGE AS FAST AS TECHNOLOGY – SESSION #3 THE PREDICTIVE ERA: KNOW YOUR FUTURE CUSTOMER IN ADVANCE _ FEBRUARY 21, 2019

“Translation from original content published by LineUP 7 team in February 2019”

Sirdata, LineUP 7 a french based marketing technology agency and Dataiku spoke around three topics towards LineUP7 #Datacommunity : behavioral data collection – in the strictest respect of the legal and regulatory framework, its processing and insight understanding, modeling.
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STATION K WORKSHOPS AND KANTAR MEDIA EXPERIENCES WITHIN THE KANTAR GROUP _ FEBRUARY 15, 2019

The Kantar group has several entities. Sirdata was received by french Kantar Media teams on its activity and links with the group on February 15th. Another workshop with Station K by Kantar-Research, data and insight consultancy company was held on October 11th.

SIRDATA SPOKE WITHIN AN IAB FRANCE WORKSHOP AROUND THE TRANSPARENCY AND CONSENT FRAMEWORK AT LEBONCOIN – AN ADEVINTA COMPANY _ FEBRUARY 14, 2019

Sirdata initiated and took part in this technical workshop organized by IAB France at Le Bon Coin. A workshop opened to all players agencies, brands, media, content producer. Benoît Oberlé who co-leads the IAB France Privacy taskforce and other experts spoke about this technical and organizational mean, the policies to be respected as well as the evolutions in discussion or coming up….
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HOW TO COMMUNICATE IN DIGITAL ADVERTISING IN A GDPR CONTEXT ? MARKETING MAGAZINE _ JANUARY 29, 2019

Extract “…The European General Data Protection Regulation offers the opportunity for brands to sign a New Deal with their consumers around the respect of privacy, and thus creates new opportunities…” – Benoît Oberlé shares his point of view with french based Marketing Magazine N° 212.
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SIRDATA ’S FOUNDER WAS INVITED TO SPEAK AT ANNUAL “IREP” MEETING ON DATA AT PANTHEON ASSAS _ DECEMBER 13, 2018

Sirdata, Accenture, Numberly, Publicis Media, GroupM, Mediamétrie, contributed to this morning meeting with both the students of the Panthéon Assas Master II and the professionals – around 150 participants. For presentations, please contact the french Institute for Research and Advertising Studies (IREP). The topics were the following : Data economical value for Brands | Regulations : how did a french startup adapt | Data checking on databases | First and Second party | The persona is dead, long live the Data persona | Drive to store | AI in advertising.

ADTECH CLUB: CONSENT MANAGEMENT – THE BENEFITS _ DECEMBER 6, 2018

The ADTECH CLUB # Session 15, invited Benoît Oberlé for a fireside chat. The discussions were on consent management, on compliance tools such as CMPs, on consent collect, and on ad revenue impact. Sirdata spoke alongside Didomi, Lagardère Active. DPO’s, Revenue Management Managers had been invited to this session.

INTERVIEW – CONSENT ON DATA GIVES MORE SAFETY _ DECEMBER 5, 2018

Sirdata has data at heart. In other words, the company felt GDPR effects. How did she adapt ? How have the advertisers and publishers reacted ? What are the next steps ? We interviewed its President, Benoît Oberlé, also IAB France board member and task force privacy co-leader.
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DATA FESTIVAL 2018 – ROUND TABLE “ARE PUBLISHERS TAKING BACK CONTROL” _ NOVEMBER 28, 2018

DATA FESTIVAL 2018 – Sirdata had initiated the creation of this Parisian event in 2017 to push up awareness on data marketing. Various round tables were organised in the afternoon. Sirdata was invited to speak with Equancy, Dentsu Aegis Media, Prisma Media, RTBF on this topic “Are Digital Media taking back control – how?”.

IAB FRANCE HAS PUBLISHED A GUIDE ON GENERAL DATA PROTECTION REGULATION _ NOVEMBER, 7 2018

The IAB France publishes a guide whose aim is to help assess its compliance with the European General Data Protection Regulation. Sirdata has contributed with other digital advertising players.
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11 FRENCH BASED TECHNOLOGICAL EDITORS HAVE CREATE THEIR OWN CMP _ OCTOBER 22, 2018

The entry into force has led to an increase in the adoption of compliance support tool such as Consent Management Platforms (CMP). That of Sirdata is quoted as well as others within this investigation written by. Mind Media team.
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ELECTRONIC BUSINESS GROUP (EBG) QUOTES SIRDATA IN CMP SOLUTIONS _ SEPTEMBER 25, 2019

The Digital Benchmark, powered by EBG, quotes Sirdata alongside other players as a compliance support tool. Compliance tools, like “CMP”, their adoption will be discussed at the Digital Benchmark Berlin 2019.

DMEXCO 2018 – “CHALLENGE QUICK INTERVIEW” _ SEPTEMBER 13, 2018

While Dmexco 2018, key decision makers have been interviewed. These interviews had to be short and summarize key takeaways. This Digital Trade Show’s purpose is to initiate or conclude business opportunities with international partners. Timing is short. Sirdata took the challenge !
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SIRDATA RENEWS ITS PARTICIPATION AT DMEXCO _ SEPTEMBER 2018

Dmexco Cologne (Digital Marketing Expo & Conference) remains with Cannes Lions in Europe one of the key fairs for the MarTech ecosystem. The event offers a privileged time to consolidate or initiate customer opportunities, on the buy-side or sell-side.
In only two marathon days, publishers, broadcasters, agencies, trading desk, software companies showcase their latest innovation. Sirdata, whose wish is to develop within the European market and with international partners, naturally chose to return to Hall 6, the key hub of the show.
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SIRDATA IS CERTIFIED BY THE EPRIVACYSEAL EU AND CONFIRMS THE IMPLEMENTATION OF GDPR FOR ALL ITS ACTIVITIES IN EUROPE _ April 12, 2018

Sirdata has been certified by the accredited organisation ePrivacy GmbH on its compliance with the GDPR. The ePrivacySeal EU certification is recognised in the AdTech market based on a set of technical and legal criteria, that demonstrates conformity of digital solutions and products to the new European regulation.
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HOW TO USE DATA TO PREDICT PURCHASE INTENT _ February 2018

Marketers globally are facing a dilemna. Despite the continued growth of digital advertising, the increasing sophistication of programmatic technology and more customer insight than they have ever had, the effectiveness of their digital campaigns has stagnated.
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CUSTOMER DATA WHAT’S THE SCORE _ January 21, 2018

Only by intelligent data processing can businesses be confident their sales and marketing efforts are reaching the right audience at the right time, says Harvey Sarjant, UK MD for TechNative.
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INTENT HOLDS THE KEY TO DRIVING VALUE AND YIELD FOR PUBLISHERS _ November 2017

Using data to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers, drive inventory revenue and improve the user experience, says Paul Barnard, Media Director for Whats New in Publishing.
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Building Predictive Data Models In Retail _ October 27, 2017

The key to converting potential customers to actual customers requires ensuring your marketing messages reach them when they are ready to buy your product or service. Sirdata’s Harvey Sarjant reveals the route to using your customer data more intelligently to reach your audience in the right place at the right time.
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Solving the Disconnect Between Data & the Real World _ July 28, 2017

Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process.
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Rebooting the digital data ecosystem _ July 20, 2017

Digital advertising is being held back by the current siloed approach to consumer data, which is failing to give marketers a complete picture of the customer journey, writes Harvey Sarjant of Sirdata.
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AB TASTY AND SIRDATA EMPOWER THEIR CLIENTS WITH EXTENSIVE USER INSIGHT TO PROVIDE PERSONALISED ON-SITE EXPERIENCES TO CUSTOMERS _ JULY 18, 2017

AB Tasty, all-in-one and expandable conversion optimization platform and Sirdata, third party data collecting and processing platform, announce their connexion.
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Personal Data

Sirdata takes consumer’s privacy very seriously and complies with all applicable laws and regulations. Our particular model is privacy friendly, and does not collect or store any sensitive data in its process.