SIRDATA IS CERTIFIED BY THE EPRIVACYSEAL EU AND CONFIRMS THE IMPLEMENTATION OF GDPR FOR ALL ITS ACTIVITIES IN EUROPE _ April 12, 2018
Sirdata has been certified by the accredited organisation ePrivacy GmbH on its compliance with the GDPR. The ePrivacySeal EU certification is recognised in the AdTech market based on a set of technical and legal criteria, that demonstrates conformity of digital solutions and products to the new European regulation. read more
HOW TO USE DATA TO PREDICT PURCHASE INTENT _ February 2018
Marketers globally are facing a dilemna. Despite the continued growth of digital advertising, the increasing sophistication of programmatic technology and more customer insight than they have ever had, the effectiveness of their digital campaigns has stagnated.
CUSTOMER DATA WHAT’S THE SCORE _ January 21, 2018
Only by intelligent data processing can businesses be confident their sales and marketing efforts are reaching the right audience at the right time, says Harvey Sarjant, UK MD for TechNative.
INTENT HOLDS THE KEY TO DRIVING VALUE AND YIELD FOR PUBLISHERS _ November 2017
Using data to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers, drive inventory revenue and improve the user experience, says Paul Barnard, Media Director for Whats New in Publishing.
Building Predictive Data Models In Retail _ October 27, 2017
The key to converting potential customers to actual customers requires ensuring your marketing messages reach them when they are ready to buy your product or service. Sirdata’s Harvey Sarjant reveals the route to using your customer data more intelligently to reach your audience in the right place at the right time.
Solving the Disconnect Between Data & the Real World _ July 28, 2017
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process.
Rebooting the digital data ecosystem _ July 20, 2017
Digital advertising is being held back by the current siloed approach to consumer data, which is failing to give marketers a complete picture of the customer journey, writes Harvey Sarjant of Sirdata.