News

Building Predictive Data Models In Retail

The key to converting potential customers to actual customers requires ensuring your marketing messages reach them when they are ready to buy your product or service. Sirdata’s Harvey Sarjant reveals the route to using your customer data more intelligently to reach your audience in the right place at the right time.
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NIELSEN’S PAUL BARNARD JOINS SIRDATA TO STRENGTHEN UK TEAM


Former Head of Media at Nielsen Marketing Cloud becomes Media Director at innovative data modelling business. The French business, which interprets data to optimise customer intent, has set its sights on rapid development in the UK, and in his new role as Media Director, Barnard will be a key player in achieving this.
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Solving the Disconnect Between Data & the Real World

Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process.
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AB TASTY AND SIRDATA EMPOWER THEIR CLIENTS WITH EXTENSIVE USER INSIGHT TO PROVIDE PERSONALISED ON-SITE EXPERIENCES TO CUSTOMERS


AB Tasty, all-in-one and expandable conversion optimization platform and Sirdata, third party data collecting and processing platform, announce their connexion.
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Rebooting the digital data ecosystem


Digital advertising is being held back by the current siloed approach to consumer data, which is failing to give marketers a complete picture of the customer journey, writes Harvey Sarjant of Sirdata.
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Personal Data

Sirdata takes consumer’s privacy very seriously and complies with all applicable laws and regulations. Our particular model is privacy friendly, and does not collect or store any personal or sensitive data in its process.