HOW TO USE DATA TO PREDICT PURCHASE INTENT
Marketers globally are facing a dilemna. Despite the continued growth of digital advertising, the increasing sophistication of programmatic technology and more customer insight than they have ever had, the effectiveness of their digital campaigns has stagnated.
CUSTOMER DATA WHAT’S THE SCORE
Only by intelligent data processing can businesses be confident their sales and marketing efforts are reaching the right audience at the right time, says Harvey Sarjant, UK MD for TechNative.
INTENT HOLDS THE KEY TO DRIVING VALUE AND YIELD FOR PUBLISHERS
Using data to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers, drive inventory revenue and improve the user experience, says Paul Barnard, Media Director for Whats New in Publishing.
Building Predictive Data Models In Retail
The key to converting potential customers to actual customers requires ensuring your marketing messages reach them when they are ready to buy your product or service. Sirdata’s Harvey Sarjant reveals the route to using your customer data more intelligently to reach your audience in the right place at the right time.
NIELSEN’S PAUL BARNARD JOINS SIRDATA TO STRENGTHEN UK TEAM
Former Head of Media at Nielsen Marketing Cloud becomes Media Director at innovative data modelling business. The French business, which interprets data to optimise customer intent, has set its sights on rapid development in the UK, and in his new role as Media Director, Barnard will be a key player in achieving this.
Solving the Disconnect Between Data & the Real World
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process.
AB TASTY AND SIRDATA EMPOWER THEIR CLIENTS WITH EXTENSIVE USER INSIGHT TO PROVIDE PERSONALISED ON-SITE EXPERIENCES TO CUSTOMERS
Rebooting the digital data ecosystem
Digital advertising is being held back by the current siloed approach to consumer data, which is failing to give marketers a complete picture of the customer journey, writes Harvey Sarjant of Sirdata.