Kantar and Sirdata allies on data – NOVEMBER 28 2019
By Emmanuel Gavard, journalist Stratégies
DATA. The two companies specialized in data have joined forces to combine their know-how in order to activate “personae” ultra-defined audience segments, within programmatic platforms. Concretely, Sirdata, expert in statistical and semantic analysis, will be able to find from web data “statistical twins” based on Kantar’s panel TGI segments. The offer therefore makes it possible to build and activate different audience segments based on models developed from precise Kantar data. It therefore combines online, offline and transactional data.
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