Kantar and Sirdata make it possible to activate “PERSONAS” in programmatic _ NOVEMBER 27, 2019
By Thierry Wojciak
Kantar and Sirdata, a company specialized in statistical and semantic processing of behavioral data and in the creation of Intent audiences, join forces to make “PERSONAS” activation (fictitious person representing a customer/prospect profile type, éditors note) within the main digital platform in programmatic*, “without prior onboarding phase”, underlines press release. Qualified as a “first in France”, this partnerships allows the new duo to combine their expertise to create audience segments which are then distributed and activated in main digital tools (DSP,SSP, DMP, CDP, CRM). Either self-service | 200 segments – Habits & Lifestyle, Demographics, Home & Garden, Travel, Hygiene & Beauty, FMCG, Wellbeing, Childcare, Arts & Entertainment, Autos & Vehicles, High Tech, Pets & Animals, Bank and Insurance, Life Events, Family and Parenting | can be activated within major programmatic platforms, either on demand / custom, private audiences witch are made available specifically to agencies, independent trading desk, ad networks, or publishers requesting them.
* : Google DV360, Xandr, Verizon Media, Adobe, The Trade Desk, Freewheel, Smartadserver…Access news here.