Kantar and Sirdata offer programmatic personae _ November 28, 2019
#Programmatic #Digital #Data
As we announced early september Kantar TGI’s segments will be able to be activated (see archive) in France. Kantar has teamed up with Sirdata to be able to activate Personae within the main digital platforms in programmatic without prior onboarding phase. Kantar TGI allows brands, agencies, ad network and medias to define their targets called “Personae” thanks to “panel based audience” data coming from TGI study.
Sirdata, specialized in statistical and semantic processing of behavioral data and in the creation of intent audiences, models, qualifies and scores its users on the basis of their surf “ Act-Alike” carried out on its partners network to aggregate Kantar TGI Audience in statistical twin. These audience segments are then natively distributed in main digital tools (DSP, SSP, DMP, CDP, CRM) : 200 segments are available in self-service and others are on demand.