The rise of data-driven marketing strategies has made intelligent data processing a central pillar for marketing departments.
Sirdata’s expertise in data signal collection and audience intent processing empowers marketers with thorough command of client knowledge to define and deploy consistent marketing tactics and target precisely their audiences.
Reach your core targets : Sirdata’s advanced data analysis turn browsing behaviours and content consumptions into intent signals for highly qualified live audience segments :
Prebuilt audience intent and interest segments
for seamless targeting
Categories refreshed in real-time
for customised audience segments
Sirdata connects with technological marketing platforms – Data Management Platforms, Customer Relationship Management Platforms, Demand Side Platforms, UX personalisation solutions – for you to activate its audience pools and monitor cross-canal and personalised marketing tactics.
CUSTOMER KNOWLEDGE ENRICHMENT
Strengthen and boost your first party data with actionable insight beyond customer contact points.
Our qualified audience segments – purchase intentions, centres of interest, life events and socio-demographic criteria – optimize in real time your customer knowledge to support all marketing strategies, from acquisition to retention.