Taboola announces an eco-responsible partnership with Sirdata to enable brands and agencies to directly access three of Sirdata’s major audience streams through Taboola’s Platform
Paris, November 13th, 2020 – Taboola, the world’s leading discovery platform, has announced its partnership with Sirdata, an innovative French company specialized in behavioral data processing to provide to advertisers and agencies access to additional targeting capabilities for their advertising campaigns.
This strategic partnership strengthens Taboola’s data offer in France, by incorporating three new major audiences streams extracted from the Sirdata Taxonomy, which can be activated by brand advertisers and agencies directly on the Taboola platform: “Deterministic socio-demographic Audiences”, in order to increase campaigns coverage; The “Purchase Intentionnists“, in order to refine campaigns and solicit only captive target audiences actively searching for a product or brand; “Key-Life moments“, in order to address targets during key periods such as a move for example.
This will enable advertisers to increase the performance of their campaigns and optimize their targeting within more sectors and more types of activities, while reducing the ad impressions necessary to achieve their objectives. It also strengthens Taboola’s data offering in its ability to:
- Create customized segments to meet specific briefs and/or needs.
- Support advertisers in their sustainable approach by offering campaigns that respect individuals and the environment.
Enabling Sirdata audiences allows brands and their partners to reduce the carbon footprint of their campaigns by allowing them to optimize the volume of impressions needed to achieve their goals.
“We are very pleased to have been chosen by Taboola as one of their unique audience providers and are particularly satisfied that the integration is live since this summer in order to engage the Q4 in the best conditions. Taboola’s clients and ours can now benefit from our targeting capabilities and their formats for better end-of-year campaigns”, says Naïma Conton, COO Sirdata.
Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 18 cities worldwide.
Sirdata provides its clients with the guarantee of reaching captive or purchase intents audiences through targeting that is respectful of users’ choices, whether through contexts and its cookieless predictive tools and/or through tracers and consent management. For nearly a decade, Sirdata’s technologies have analyzed, structured, processed and made activatable audiences and signals useful to the advertising and content industry.
Learn more at https://www.sirdata.com, and follow us on LinkedIn, Twitter.